As for me, it is better to allocate this money for the second drop from the Arbitrum. The marketing effect from this will be much greater, which will attract the attention of new users, than to allocate this money for conducting marketing campaigns of various projects.
The main goal is to attract more users to the Arbitrum chain. Well, the second drop will do it much better than everything else. Also, there is always a problem that having allocated money to projects for marketing, the projects will simply spend it and move to other chains. So why take such a risk?