Hey @Hawheik, thanks for your comments 
- Let me answer by turning your thesis around (although I mostly agree with it!) - “flighty” users come to protocols because of direct or indirect incentives (eg. inflated APRs) they get. As long as you don’t offer these, the chance of mercenary capital flowing into the protocol is pretty small. With that in mind - there’s nothing wrong with targeting users from other blockchains as long as you don’t basically pay them to come over (because once you stop paying, they’ll go elsewhere). We need to remember that for big DeFi protocols it’s going to be hard to acquire significant traffic by targeting non-web3 users only. That’s why we allow for targeting other web3 users - just don’t basically pay them a living wage to use the product.
- This is why we engage a full-time marketing expert, as well as Arbitrum Foundation Marketing specialists to help
@danielM - thanks for the comment!
- There’s another proposal with this idea. I think helping dApps learn to acquire real users is a completely different and required activity than running an ecosystem wide airdrop - just to compare, our proposal is worth 8-9m $ARB, the other one has proposed a budget of 500m $ARB which is a 10% (!) of currently circulating supply.