Hey @jameskbh - thanks for your feedback, it’s a very valuable insight and perspective 
The 1st iteration of the program will be limited to 15-20 projects only (compared to 74 in LTIPP) in order to set up a high quality benchmark of what can be achieved in terms of user acquisition. Therefore teams that have good track record / experience and can produce better results may naturally be preferred in this iteration. Most of such teams already have marketing / growth specialists on-board (we asked about it).
We do however want for high-potential smaller projects to join as well (which was consulted with Arbitrum Foundation) and you’re perfectly right that such teams may need help with their applications.
We’ll therefore modify the proposal tomorrow to accommodate for initial consultations with the Marketing Specialist to help such projects prepare their applications 
I hope such solution sounds good and thanks for pinpointing this!
Best,
Kamil