[Non-constitutional][RFC] ARB Incentives: User Acquisition for dApps & Protocols

Proposals
77

Thanks Kamil for answering all the questions in great detail.
After reading the latest version of the proposal again, I vote FOR this proposal

Pros:

  1. New approach to incentives
    Considering that the previous LTIPP and STIP initiatives, to put it mildly, did not achieve their goal, a new approach to attracting and retaining users was needed

  2. Control of parameters and KPIs
    A great idea to summarize the results not only at the end of the program, but also periodically every month. This will give us a specific assessment of the correctness of the distribution of funds, project efforts, and we will be able to adjust the course of the program continuation. It is also worth noting the breakdown of projects by category, so that each has its own evaluation parameters

  3. Duration of the program
    Three months is a good time to see the main results, based on which the DAO can decide to continue the program, suspend or adjust

  4. Cost of the program
    A completely adequate estimate of $ 3 million is certainly not a small amount, but compared to other similar Arbitrum projects in the past, this is a small amount. Also, operating expenses of about 10% are quite acceptable given the large team for monitoring the parameters. It is also nice that there are detailed files with a breakdown of costs by position, where there are no inflated salary amounts

Cons:

  1. Results
    We do not know what the result will be, since this initiative will be implemented for the first time, so it is quite possible that there will be a zero result and we must be prepared for this

  2. Lack of pressure on projects in the process
    Despite the fact that marketing specialists are included in the budget, there is no certainty that the projects will follow their recommendations. As far as I understand, there is no procedure for withdrawing funds from projects if they work poorly under this program

  3. Duration of the program
    On the one hand, three months is good, but on the other hand, in previous programs there were moments when, due to the long passage of KYC and some other formal procedures, all projects started the program at different time and when one project was already finishing, another could only just start. I hope that the initiators of the proposal will take this into account in this program

Considering the pros and cons, it seems to me that the pros outweigh the cons

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