Proposal: Arbitrum Sponsorship at RWA Paris 2025

Proposals
21

Hi @Rafalovic,

Thanks for the proposal. First, I would urge you to take a look at the timeline because it seems a little tight. Also, I think the best place to submit the proposal would be Questbook, but Season 3 is still going through nominations.

As for the proposal, I would ask how you could justify the €25,000 for the breakfast — I think this is excessive and not something the DAO should be paying for. Also, who is the Arbitrum community that would use the balcony, and what are the possible benefits you see other that a “VIP” section?

On a last point, I would like a more detailed version of what you mean by “prominent placement of the Arbitrum logo.”

22
  1. The campaign was in mid-February and it’s now January. This timeline feels tight, especially for the marketing and branding design portion of the program. Is it possible to ensure that the program is on the ground? If there are delays, will they affect the results? 2、Focus on the part of more direct contact with high-level organizations, for example, you can reduce the budget of Branding, and put more money into one-on-one negotiation or exclusive cooperation opportunities, so as to facilitate cooperation in a more targeted way. Is it possible to screen more precise targets, such as pre-screening organization representatives in the registration system and setting up exclusive VIP events or closed-door meetings for them?
1 Like
23

We agree with the aforementioned delegate feedback that the timeline here is too tight for a DAO decision. In addition, multiple sizable budgets have been dedicated to events by the Arbitrum Foundation, Entropy and ADPC (DAO Events Budget), and Questbook. Currently, we’d recommend looking at alternative funding routes for this timeline.

In the future, we recommend events pursue funding routes > 6 months before the event date.

1 Like
24

I would like to discuss a few issues to consider about the sponsorship proposal for RWA Paris 2025:

1. Breakfast Budget:

The budget allocated for the privatization of the breakfast (25,000€) seems quite high and might not be the most cost-efficient option in terms of cost-benefit. It would be ideal to consider several cheaper and more effective alternatives:

An afternoon networking session could be organized with a selection of beverages (coffee, tea, soft drinks and light alcoholic beverages) and snacks. This would not only significantly reduce the cost, but also create a more relaxed atmosphere conducive to informal interactions among attendees.

2. Insufficient time between Approval and Event:

I am concerned that the time between budget approval and event date is too short. Approval is expected in mid-January and the event is scheduled for mid-February, leaving approximately one month for execution. This timeframe does not appear to be sufficient to allow for possible budget restructuring or to implement significant improvements. Also, if no changes are made, isn’t one month a very limited time to run an effective marketing campaign to attract attendees?

3. Clarification of Expected Benefits:

The proposal mentions several potential benefits, but lacks clear details on how these benefits will be measured and how they will translate into tangible impact for Arbitrum.

It mentions over 1,000,000 brand impressions as a target, which is impressive, but we need to understand how this number will be achieved and how its impact will be tracked. The specific marketing strategies and channels used need to be detailed for clarity.

On the other hand, the proposal mentions the possibility of more than 50 new connections with different institutions. It would be helpful to be clear which institutions it refers to.

Also, it is indicated in the proposal that more than 200 media mentions are expected. It is important to provide a list of target media and strategies to ensure media coverage can provide more certainty about this benefit.

The rest seems to be in order.