Name: The Rollup
Position I am applying for: Council
TG: robbierollup, thatboyandy
Twitter: robbie_rollup, ayyyeandy
Affiliations (Currently I am working with, invested in, etc.): Arbitrum native educational content partnerships with Premia, Mozaic, the Standard, Buffer Finance, Vertex, and Overtime Markets and has participated in previous grants rounds with Arbitrum.
Why would You be the best candidate for this position?
Before we delineate our reasoning as to why we strongly believe we are the best candidate for this position, a bit of background is needed:
Found Bitcoin in 2016 by playing poker online with BTC. Quickly went down the rabbit hole to learn about applications of blockchain beyond gambling BTC. In 2017, joined the University of Florida Bitcoin Club. President of UF Blockchain Club from 2018 - 2019. Grew the UF Blockchain Club from 5 members to 200+ members at each meeting. Host of the Florida Blockchain Conference(https://www.youtube.com/watch?v=xpSkMYvTzHg&ab_channel=GatorBlockchainclub) in 2018. Co-Founder of The Rollup (Previously DeFi Slate) in 2020. Graduate of University of Florida in 2021 with BA in Mathematics and Philosophy.
5 years of online business experience, self-made entrepreneur. Attended University of FL, dropped out after two years to start online marketing business. Grew Level Up Online Consulting for two years, helped a dozen clients scale their businesses with email marketing, sales letters, paid ads, funnels and info products. Pivoted to full time crypto shortly after taking a break from first business. Before that, Andy pioneered the Bitcoin club along with Robbie, and grew the club to 50+ members in 2017-18. Andy has done intern and volunteer work in the past with some local physical therapy organizations and is a big believer in public goods. Co-Founder of the Rollup. Passion for disruptive technologies, aligned with the ethos of Ethereum. Long time content creator in the space and successful ventures in the past.
1. Credibly Neutral / Knowledgeable / Arbitrum Reputation
The Rollup is an educational hub acting as a public good for crypto. First and foremost, we are huge supporters of Arbitrum. Our ethos is reliable, unbiased, credibly-neutral education in the crypto space. Since early 2020, we’ve hosted the top founders and builders on across several crypto domains on our podcast to continuously learn and educate ourselves on the most impactful Web3 concepts. We have attended Arbitrum Day in Paris, as well as Arbitrum DAO day in Istanbul 2023. We supported the early builders in Arbitrum and gave them a platform to voice what they are building. We have been here since the jump, and we are not going anywhere.
The standards we hold ourselves, and our content, are as follows:
High integrity, high performance: Everything we do, we aim to do with the utmost levels of integrity, transparency, and honesty. In doing this, we run a lean machine of a team which is extremely performant and reliable.
Community first: All of our content is free and available for all users, no matter the location, knowledge level, or involvement in the space. Our goal is to build knowledge and it shows as we have amassed a significant, loyal audience in the space.
“Grow the pie”: At this stage in the market, we believe that collaboration is more important than competition. We also believe the most important job is learning and onboarding. By focusing on this job, with the mindset of collaboration first, we are able to grow the collective pie to everyone’s benefit.
2. STIPv1 Coverage and Insights
The Rollup recently hosted a major STIP marathon, in which we gathered 40+ of the best builders/teams in Arbitrum to provide an educational ‘town hall’ so to speak to reflect, and inspire collaboration on the STIP program. We have done post-production video clips, written content, and facilitated conversation with builders to create more collaborative opportunities.
Consistently, we have made quite a few contributions to the Arbitrum ecosystem, all of which have been easily accessible and completely free. We are power users of the network and consistently turn our onchain interactions into public educational content. Our Arbitrum content spans Spaces, onchain tutorial, demos, concept explainers, builder interviews and general tweets about Arbitrum.
This being said, not only does the Arbitrum DAO receive TWO highly experienced, well connected DeFi power users but also a platform with 4M+ impressions monthly to grow awareness for the LTIP, the process, the results, and the opportunities onchain for our community.
By choosing us, you choose to bring more direct awareness to the Arbitrum community.
3. Existing Delegate Relationships
We have a working relationship with the listed delegates, who can vouch for us:
◦ Max - Connext
◦ Premia (DK)
◦ L2 DAO
◦ WOO FI
4. Arbitrum DeFi Experience
Robs academic journey in mathematics and philosophy provides the basic training to apply liquidity mechanisms and understand effects of liquidity incentives on protocol KPIs. Our practical experience with tokenomics, flywheel design, and incentive programs began in DeFi Summer 2020.
We saw the mercenary trend of the last liquidity cycle. To avoid such pitfalls, we prioritize meaningful mechanism design and LP strategies based on 2.5 years of hands-on DeFi experience. Written papers and demos with protocol builders have taught us the intricacies of effective liquidity mechanisms. We reflect these learnings in our contributions to DeFi projects; including recommendations on liquidity venues, LP mechanics, emission schedules, OLM / bonding programs, governance-driven models, edge case testing, and protocol integration design. These fit into the scope of our contributions to DeFi projects across multiple ecosystems since we were DeFi Slate.
We have been involved in Arbitrum since late 2021 and have been stewards for the community in many ways. We recently conducted a podcast with Steven Goldfeder, co-founder of Offchain Labs which has helped to shape this proposal and our vision for where the DAO is headed.
What do you think a good incentive application looks like?
An application would need to exemplify exceptional alignment with Arbitrum’s long-term objectives. This means the project would directly support and align with Arbitrum’s goals through innovative and effective solutions. The budgeting details would be carefully outlined, offering comprehensive, transparent, and clear distribution plans with prudent resource management. The project’s potential to attract new users and liquidity, with a clear and compelling proposition that speaks to a diverse user profile, would be necessary to score significant points. Moreover, application should demonstrate a transformative and substantial positive impact on the Arbitrum ecosystem, serving as a catalyst for growth and community.
In terms of collaboration, applications should exemplify cross-protocol partnership, fostering deep and significant synergies within the ecosystem. The Key Performance Indicators (KPIs) and success metrics should be exceptionally clear, thorough, and relevant, throughout the application. Lastly, good applications should showcase a strategic focus on outputs, prioritizing tangible results and deliverables, ensuring that resources are oriented towards measurable and impactful outcomes.
We put together a SAMPLE rubric of example categories and criteria to demonstrate our perspective on what we think makes for good incentive applications. In our opinion, projects must achieve a substantial amount of points according to this sample rubric to qualify for incentives.
|Rekt (0 pts)
|Ok (1 pt)
|Bullish (2 pts)
|Euphoric (3 pts)
|Aligns with Arbitrum Long Term Objectives
|Project application does not identify long term Arbitrum objectives, nor the impact of incentives on such objectives.
|Minimal alignment shown, with vague relevance to Arbitrum’s goals.
|Good alignment with a clear understanding of objectives. Identifies Arbitrum’s Long Term objectives, and explains the general impact of LTIPP’s incentives on objectives.
|The project application directly supports and enhances Arbitrum’s long-term goals with innovative solutions. Application thoroughly explains the impact of incentives on specific objectives, and uses data to support impact of incentives on objectives.
|Detailed Description of Incentive Deployment
|Missing incentive distribution plan
|Basic general use of funds mentioned, lacking specific details.
|Detailed breakdown of incentives with thoughtfulness. Description of incentive timeline, target groups, and milestones.
|Comprehensive, clear distribution schedule and mechanism. Thoughtful resource management and alignment with KPIs. Includes timeline, milestones, target groups, and novel distribution mechanism to maximize impact.
|Potential to Onboard New Users to Arbitrum
|No potential of new Arbitrum users.
|Limited potential of onboarding new users to Arbitrum.
|Likely to attract a significant number of users from multiple chains onto Arbitrum.
|Clear, compelling value proposition to onboard and activate a diverse user base. Novel incentive mechanism to reach unique target groups.
|Positive Impact on the Arbitrum Ecosystem
|Minimal, or negative, impact on the Arbitrum ecosystem.
|Minimal impact with limited scope or scale.
|Well-defined plan of positive contributions to the Arbitrum community, liquidity, and userbase.
|Transformative, substantial positive impact on the ecosystem according to long term strategic goals across multiple ecosystem verticals.
|Promotes Collaboration Among Ecosystem Projects
|No plans to collaborate with Arbitrum projects.
|Little promotion of collaboration, lacking depth. Surface level intention to collaborate.
|Active fostering of partnerships and joint efforts to create innovative incentive mechanisms.
|Exemplary collaboration strategy, creating significant ecosystem synergies. Clearly explains opportunities to integrate incentives with multiple Arbitrum projects.
|Has Thorough KPIs and Shows What Success Looks Like
|No mention of KPIs or success criteria.
|Basic KPIs defined but not directly measurable.
|Detailed, relevant KPIs with clear success metrics.
|Exceptionally clear and thorough KPIs, well-defined and measurable. Well-defined plan of action to impact KPIs with incentive distribution.
|Potential to Onboard New Developers and Builders to Arbitrum
|No evidence to support developer reach.
|Limited potential to attract new developers/builders. Mentions incentive distribution to builders without specific retention plan.
|High potential to attract new builders.
|Exceptional potential with a clear value proposition for developers/builders. Articulates the ability to reach a significant amount of builders with clear plans to retain builders.
What are your goals for this program?
- A fair and balanced distribution of incentives
- New users
- Sticky liquidity
- Growing mindshare
- New social capital (rise of new collaborations)
- Greater innovation
- Help emerging projects get enough traction to generate and sustain growth
- Help further establish the arbitrum ecosystem as the dominant DeFi hub for L2s
Our goals for this program are, in no particular order, to grow the Arbitrum community, promote an ecosystem of ambition and collaboration, offer quality builders a chance to create the best products possible for the community, and build the total amount of mindshare and social capital within the Arbitrum DAO.
Also, our goals would be to focus on some of the areas where Arbitrum can use some attention. We believe that Arbitrum is the DeFi powerhouse of crypto, however, what doesn’t get as much focus is things like gaming, NFTs, and other consumer apps. Arbitrum is more than Arbitrum One and we think if we can properly incentivize the Orbit chains as a part of the LTIP, there could be a strong growth there as well.
At the end of the day what matters the most to us is the sustainable growth of the Arbitrum ecoystem. We have seen many ecosystems crash and burn, and we feel like with our aligned interests at stake (being ARB holders, working with Arbitrum projects, and being an educational public good in the ecosytem). If we are chosen, we plan to cover the LTIPP process extensively and help bring more and more awareness to the Arbitrum ecosystem as a whole. We plan to be active with two minds to make well-thought decisions and put our heads together to get the best results possible. By upholding our original principles, bringing our vast DeFi experience, utilizing our platform/audience, and being meticulous about our process we believe that there is no better candidate. A vote for The Rollup is a vote for long-term, sustainable growth in Arbitrum.