**Mission: Activate the Arbitrum community and market Arbitrum DAO - Arbitrum Fellowships proposal)

[Vertex_Protocol]

@Entropy

Next up, Taka, the head of marketing at the Arbitrum Foundation, gave a presentation on his confidential work-in-progress strategy for Arbitrum Marketing in 2025 with subsequent discussions on how the DAO can aid the Foundation’s marketing team in their work. This was an amazing and productive discussion, and without diving into too many (still confidential) details, Arbitrum service providers are starting to enact a plan to help move marketing to a magnitude higher level of sophistication.

Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?