thanks for sharing your concerns, we do not in any way have that goal in mind and it would be impossible for us to do so because we will create mini campaigns with certain themes from the start which involve creating educational content taylored for each of them, including visually.
This is just an example which I wrote to explain how KPIs would look, but I do believe we should add more concrete KPIs in the proposal.
Appreciate the constructive critisism tbh, I think this is not at all about brand dilution, if Arbitrum DAO is a DAO then it would have multiple DAO ran accounts, what we propose here via this proposal is a way of enabling the DAO to market itself one way of the other.
The reason we have participated in the Fellowship program and have presented this proposal is because we(and other people as well) believe there is an opportunity at least for the following years to promote Arbitrum DAo natively by enabling DAO contributors, entities, etc to run an account or promote the hundreds of small projects, grant recepients, etc that would benefit from a little more exposure withing the ecosystem. In that regard we wish to be a sort of signaling function that constantly searches for projects that need more promotion.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same.
Instead of having a central account we do align on posts for “marketing” purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Having a dedicated account may help to make it easer to post, but would need to grow a lot first to reach a lot people.
Also some other questions I have.
- What mechanisms ensure that the community members most aligned with Arbitrum’s values get access to post?
- How will the team ensure content quality and consistency with decentralized contributors?
- How will the success of this initiative be measured? Will metrics like follower growth, engagement rates, or conversion rates on X suffice?
- If certain milestones are not met, what corrective actions are planned?
- With the proposed emphasis on memes and daily updates, how will the team balance community-driven content with maintaining a professional brand image?
- Could a decentralized approach risk inconsistencies in the messaging or tone of communications? Like will there be a guide of communication for example?
- What safeguards will be in place to prevent misuse or misinformation when posting becomes permissionless?
- Are there alternatives to permissionless posting that could be explored?
Thank you
I think the budget can be listed separately here to provide better support.
Thank you for the clarification! It helps us better understand your vision.
We appreciate the pro-bono work you’ve already done in supporting projects through hosting spaces on X.
We support the proposal and look forward to seeing this initiative move forward, as well as contributing to the growth of the Arbitrum ecosystem together.
You guys talk about “being the go-to resource”, which sounds great, but how does that manifest itself? For example, what are the metrics, the number of interactions or the reach? That needs to be made clear.
De-authorization of posting is indeed quite good, but there must be a screening mechanism, or what if the content is posted indiscriminately, affecting the image of the community? It’s best to have a rule about who can post and what to post.
The three-month trial period is a bit short:
It is recommended to collect more feedback from the community during the process and make adjustments as you go, so that you don’t have to wait for the end of the three months to find out what’s wrong.
I’m not good at web3 marketing, but I think social media marketing can’t be separated from hotspots, so I suggest that the group arrange a person to focus on industry hotspots, and make content with hotspots to improve the communication effect. At the same time, the community needs and habits of different regions are not the same, for example, Asian users may be more active, you can design differentiated promotional content for different regions. In the Asia-Pacific and Europe and the United States, we will look for some external KOL (opinion leaders) or cooperative media to help expand the publicity volume, so that the coverage is broader.
Immature suggestions, for reference only