thanks for sharing your concerns, we do not in any way have that goal in mind and it would be impossible for us to do so because we will create mini campaigns with certain themes from the start which involve creating educational content taylored for each of them, including visually.
This is just an example which I wrote to explain how KPIs would look, but I do believe we should add more concrete KPIs in the proposal.
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Appreciate the constructive critisism tbh, I think this is not at all about brand dilution, if Arbitrum DAO is a DAO then it would have multiple DAO ran accounts, what we propose here via this proposal is a way of enabling the DAO to market itself one way of the other.
The reason we have participated in the Fellowship program and have presented this proposal is because we(and other people as well) believe there is an opportunity at least for the following years to promote Arbitrum DAo natively by enabling DAO contributors, entities, etc to run an account or promote the hundreds of small projects, grant recepients, etc that would benefit from a little more exposure withing the ecosystem. In that regard we wish to be a sort of signaling function that constantly searches for projects that need more promotion.
Hi,
at the Aave DAO we do have a similiar approach but not quite the same.
Instead of having a central account we do align on posts for “marketing” purposes and tag all relevant parties to reach as many people as possible. So every member of the DAO can propose a thread or something else they would like to post and boost engagement with other DAO member and their follower base.
Having a dedicated account may help to make it easer to post, but would need to grow a lot first to reach a lot people.
Also some other questions I have.
- What mechanisms ensure that the community members most aligned with Arbitrum’s values get access to post?
- How will the team ensure content quality and consistency with decentralized contributors?
- How will the success of this initiative be measured? Will metrics like follower growth, engagement rates, or conversion rates on X suffice?
- If certain milestones are not met, what corrective actions are planned?
- With the proposed emphasis on memes and daily updates, how will the team balance community-driven content with maintaining a professional brand image?
- Could a decentralized approach risk inconsistencies in the messaging or tone of communications? Like will there be a guide of communication for example?
- What safeguards will be in place to prevent misuse or misinformation when posting becomes permissionless?
- Are there alternatives to permissionless posting that could be explored?
Thank you
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I think the budget can be listed separately here to provide better support.
Thank you for the clarification! It helps us better understand your vision.
We appreciate the pro-bono work you’ve already done in supporting projects through hosting spaces on X.
We support the proposal and look forward to seeing this initiative move forward, as well as contributing to the growth of the Arbitrum ecosystem together.
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You guys talk about “being the go-to resource”, which sounds great, but how does that manifest itself? For example, what are the metrics, the number of interactions or the reach? That needs to be made clear.
De-authorization of posting is indeed quite good, but there must be a screening mechanism, or what if the content is posted indiscriminately, affecting the image of the community? It’s best to have a rule about who can post and what to post.
The three-month trial period is a bit short:
It is recommended to collect more feedback from the community during the process and make adjustments as you go, so that you don’t have to wait for the end of the three months to find out what’s wrong.
I’m not good at web3 marketing, but I think social media marketing can’t be separated from hotspots, so I suggest that the group arrange a person to focus on industry hotspots, and make content with hotspots to improve the communication effect. At the same time, the community needs and habits of different regions are not the same, for example, Asian users may be more active, you can design differentiated promotional content for different regions. In the Asia-Pacific and Europe and the United States, we will look for some external KOL (opinion leaders) or cooperative media to help expand the publicity volume, so that the coverage is broader.
Immature suggestions, for reference only
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Idk for me the Expereince column says really nothing (e.g. “+10 years exp in x”) and im not trying to be hard on anyone.
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Noticed this was mentioned in the Devcon recap, has there been any coordination between this Fellowship and the Foundation around a joint strategy for next year?
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Thank you @ZER8 - we appreciate this proposal and agree on the need for Arbitrum DAO to better communicate its initiatives to the wider community.
The question you raise on “how do DAO-funded projects get marketing support?” is a relevant one. To our knowledge, projects receive low to no marketing support from the DAO. The lack of communication around DAO-funded incentive programs, for example, arguably reduced their potential positive impact on Arbitrum’s growth. In this context, the need for a coherent marketing strategy for Arbitrum DAO is made even more relevant if we look at what competing L2s are doing. Base is an obvious example of marketing leveraged to support community initiatives and ecosystem growth.
Based on this, we believe this proposal goes in the right direction.
However, we suggest adding KPIs for growing and improving engagement in the Arbitrum DAO X account. For example, the account currently has 526 followers, what is the expected growth rate in the number of followers? Or, is there a target engagement rate?
We believe setting KPIs is more relevant than defining a milestone with the number of posts per month, as the former is more quality-oriented and value-oriented, while the latter could be reached with low-quality content.
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Thank you @ZER8 for the proposal. I agree on the need for Arbitrum DAO to step up its game with marketing and communications, especially considering the great work being done on this front by competing L2s.
Generally, I am supportive of the proposal, but I want to share a few suggestions and questions:
- How do we ensure neutrality of the account? I agree Arbitrum DAO should have a stronger social media presence. That said, “Arbitrum DAO” is a very broad term that includes a variety of different stakeholders, each with their own interests. It would be interesting to understand how you plan on maintaining a neutral approach, while promoting DAO activities and initiatives. I think this could be particularly challenging in proposals, that are partisan by nature.
- Social media focus. Given the short timeline and starting point (Arbitrum DAO’s X account has around 500 followers), I have concerns on the initiative focusing on 3 different social media platforms. I would suggest focusing on X for this initial period and consider extending it to additional platforms (Lens and Farcaster) in the future, with a follow up proposal.
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The foundation will probly support us if we do a great job! 
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This is the main reasoning behind this proposal, our goal is to promote DAO native efforts, projects, people, etc
We do want KPIs if the DAO thinks this proposal is valuable, but it’s like the chicken and the egg problem atm.. should we create KPIs or should we get funded and work towards high quality and high value KPIs or should we create some KPIs and wait for the funding signal.
we’re doing this with 0 funding and we want to co-create the KPIs with the DAO. Myself and a few other people have been contributing to this account for almost a year now, all pro-bono, it just felt wrong to impose KPIs on people that are already working for free.
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gm @ZER8, we’ve gone through the submitted proposal and would outline our thoughts on it below.
We agree in principle that Arbitrum needs a better and more active growth and marketing approach, however believe the proposal in itself needs more consideration to become more cohesive for Arbitrum as a whole, and not the DAO alone.
-Who is the expected audience for the social media channel? If they’re delegates and others curious of what the DAO is doing, how does it add value to the overall Arbitrum ecosystem and the DAO specifically?
-Why does the DAO need a social media strategy?
-What is the end goal and benefit for the DAO?
We agree with the points raised by @AbdullahUmar on the fragmentation of attention across different Arbitrum social accounts and the other points raised
We also agree with @pedro that better coordination is needed with AF
We believe that creating an ecosystem growth and marketing plan requires more thorough consideration and involvement from all actors involved, including Arbitrum Foundation and OffChain labs. This strategy should include and leverage ArbitrumDAO activities for the broader ecosystem’s benefit.
Whether this involves the support of a DAO “social media” manager together to the current account handler or the creation of a specific working group, it should be framed as a long-term framework to operate within, and non an ad-hoc project.
For this reason, we have our concerns with regard to the self-appointment of members, and agree with @Gabriel, on the insufficient information provided.
Furthermore, as a very verbal participant in the ecosystem and growth and marketing specialist, we’d love to participate in the matter, and propose to open up this proposal to a broader approach which could ultimately lead to a long-term strategy bringing back Arbitrum to the previous heights in an increasingly competitive landscape.
As it stands, we will not be voting in favor of this proposal as we feel there are too many gaps in its overall strategy, consideration of other channels Arbitrum already has, and vague information about the proposed team’s experience.
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I generally support the goal behind this proposal, as I believe a well-defined marketing strategy is crucial for the growth and visibility of the DAO. However, I share some of the concerns raised in the discussion:
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Account Fragmentation: With multiple accounts already representing the DAO, adding more could create confusion rather than clarity. If this proposal proceeds, ensuring coordination and aligning efforts with existing accounts to prevent fragmentation will be the main challenge.
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Permissionless Posting: While I support empowering the community to engage and contribute, I also recognize potential risks. This approach could further fragment the content, making it harder to maintain a unified direction. We should strike a balance between driving engagement and ensuring content remains consistent and aligned with the DAO’s goals. A content approval process would certainly help achieve this.
At this stage, I don’t have a strong opinion on the proposal as key elements of a concrete strategy, such as KPIs, are still unclear. However, I will continue to follow the discussions to gain a clearer perspective. Keep up the good work!
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Love it, this is a great suggestion, agree it needs to be balanced. I think we could create a system in which we have a weekly/monthly agenda. People can submit content and it will be ranked and prioritized according to the agendas priorities.
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I want to thank everyone who has commented on the proposal and helped us understand what part of the DAO thinks. We will analyze all of your inputs and considerations and UPDATE THE CURRENT VERSION OF THE PROPOSAL.
Truly appreciate everyone who has taken time to give us feedback and share their thoughts about marketing Arbitrum DAO 
.
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I think we’re mis communicating. I’m suggesting that the current proposal feels too generalist. I’d rather have Arbitrum Gaming Marketing, and Arbitrum DeFi Marketing, etc. So even if the audience size is smaller, the content is focused and relevant.
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The following reflects the views of GMX’s Governance Committee, and is based on the combined research, evaluation, and consensus of various committee members.
- Evaluation:
The proposal seems to have the right intentions, but does not offer a fully convincing strategy to drive results effectively. It outlines ambitiously large objectives. Within the described 3-month trial period, it would need to be incredibly focused to drive results. We are concerned that the required focus to do that is missing, however.
- Success Metrics and Accountability:
Establishing success metrics is difficult for a broad proposal like this. We noted an attempt to quantify growth KPIs with an example in the comments, but these seem unlikely to be achieved (the involved X Page currently has only 490 followers). Moreover, we feel that growing a new X account for the Arbitrum DAO is a worse approach than facilitating better coordination between all the existing Arbitrum channels. This should be more of a focus.
- Budget Justification:
The requested Budget feels somewhat excessive. 70K ARB for 3 months in total, with the project lead receiving 10,000 ARB per month for 10 hours of work per week, doesn’t seem prudent. We appreciate that the Fellowship members have worked pro bono so far, but don’t believe that justifies this level of expenditure.
- Long-Term Integration of Contributors:
This is a key point of concern. The emphasis seems to be on creating their own content and growing their own new Arbitrum DAO page on X. A more effective strategy, we believe, would be to connect with the other big social media managers on Arbitrum, and coordinate with those existing marketing teams to amplify reach and synchronize messaging. Really coordinate marketing efforts rather than further fragmenting them.
One suggestion from the earlier discussion we’d like to highlight, lastly, regarding other potential added value the Fellowship could offer:
- Creating educational templates or best practice guides for community engagement
- Sharing these with all those existing social media managers as well as upcoming Arbitrum projects.
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I understand your pov perfectly and I feel the same, all initiatives should be independently marketed accordingly.
All the major programs you outlined above need promotion, but it feels like something outside of the scope of this proposal which seeks to create and test a more organic dao marketing function targeted at dao initiatives, projects, etc. Marketing those major initiatives doesn not fill the “gap” we currently have in Arbitrum which is… New projects, proposals, can t gain traction, visibility as well as certain dao initiatives.
We can support the programs tho.