This is an Events Budget Proposal
approval on Snapshot will result in direct funding without requiring a Tally vote
Live Snapshot: https://snapshot.box/#/s:arbitrumfoundation.eth/proposal/0xab1a7ff1a294882315f3beaa77fa0d4b2ec68633792046b941714108209ce737
Event Description
The Arbitrum Growth Circle is a three-month, eight-event series designed to empower the community as a self-sustaining support system for early-stage and high growth (pre-token) protocols. Running bi-weekly, each two-hour session creates a focused environment where protocols, developers, and ecosystem participants can gain insights, share experiences, and build lasting connections. The sessions surface hidden expertise within the community and provide a structured space for peer-led support.
This series is a direct response to findings from the AVI Pilotâs ecosystem investment thesis, which emphasizes the importance of empowering skilled builders to become leaders within the ecosystem. By creating a scalable peer support network, we can create an environment thatâs less dependent on direct engagement with any one expert group.
Sessions include breakout discussions, expert clinics, and guided workshops, ensuring participants receive actionable guidance while expanding Arbitrumâs network of skilled builders. By surfacing and rewarding community expertise, the Growth Circle creates a self-sustaining support system that drives long-term ecosystem growth.
Some examples of session topics include:
- Orbit Chains: Is it the right fit and when to deploy
- Go To Market Clinic
- Strategic Relationship Development with Institutional Stakeholders
Event Organizer
Farstar, the group behind the Arbitrum Ventures Initiative, has successfully executed similar programs at large-scales across 10+ countries, managing parallel teams and an annual events budget in excess of $1.5M+. Weâve been recognised for our work in startup communities like the Royal Academy of Engineering in the UK and alongside the likes of Oxford University and Imperial College.
As the direct event organizer, our team will handle all aspects of:
- Participant curation and engagement
- Event design and execution
- Session facilitation
- Insight tracking and documentation
- Post-event analysis and reporting
Benefits of the Event to Arbitrum
The Arbitrum Growth Circle creates a scalable solution for the growing demand for direct support within the ecosystem. This aligns closely with AVIâs goals of empowering entrepreneurs to act as leaders within the ecosystem and serves as a natural continuation of the flywheel effect started by the AVI Pilot.
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Scalable Support: Streamlines expertise sharing, lowers bottleneck effects, while empowering community-driven problem-solving and knowledge sharing within the ecosystem.
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Ecosystem Growth: Accelerates onboarding, expands access to market makers and liquidity providers by helping protocols to understand how to engage them and drives adoption of Arbitrum.
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Market Connections: Bridges gaps between loosely connected community members and establishes direct support-related feedback loops.
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Empowering Community: Elevates emerging experts, fosters peer-led problem-solving, and builds a sustainable mentor network.
Proposed Budget
Total Budget: $67.2k USD
Budget Breakdown
- Growth Circle Clinics: $15k
- 7 clinics with 3 facilitators each
- $3k or the initial one + 2k for the next 6
- 3 facilitators running topic preparation, developing guess expert briefs in collaboration with the guests, providing pre and post session feedback, participant engagement to curate topics (incl. reading decks, materials, data rooms, form responses, feedback processing, retros, improvement planning for next sessions)
- Management of the group chat platform to collect asks, organise P2P support, share useful insights about certain participants to tigger connectivity and deepen the relationships etc.
- Marketing and Participant Recruitment: 12k
- Onboarding prep and execution
- Including in-person participation on events and recruitment of participants
- 1:1 engagements from the AVI market consultations
- Further research of the 500+ long list of projects from the AVI Pilot and reach out from working with other relevant groups
- Asking engaged participants to offer introductions and collaborating with other Arbitrum relevant groups. Minor online engagement activities.
- Doing qualification of potential participants before including them in the circle.â
- Graphic design
- Execution of the Marketing Plan (described below)
- Onboarding prep and execution
- 1:1 Support: 7k
- Over 60 one-on-one support sessions
- Including additional to the related to the facilitation of the clinics - pre-session prep and post followup, introductions etc
- To be executed both online and offline during other events we attend
- Program Design and Development: 10k
- Conceptual development of the program
- Participant journey design
- Creation of templates and session formats
- All relevant stakeholder engagement to include inputs from the DAO and other Arbitrum relevant groups
- Reporting and DAO Engagement: 9.6k
- Bi-weekly updates
- Post-event impact report
- Developing impact stories in a format that can be used for promotional purposes (eg by AF on Twitter)
- Developing impact stories in a format that can be used for promotional purposes (eg by AF on Twitter)
- Delegate engagement from pre-conceptual state to final report
- Unconference: 13.6k
- Event preparation
- Pre-curation of sessions
- Recruiting & Engaging session hosts
- Facilitation
- Followup and creating a plan EthCC
- Post EthCC catchup session (optional attendance)
Budget Tracking
We have extensive experience running similar events and have established budget tracking processes to ensure funds are used effectively to maximize impact while maintaining financial integrity.
Key Performance Indicators (KPIs)
KPI | Target | Tracking Method |
---|---|---|
Net Promoter Score | Target +50 | Post-session surveys of all participants |
Qualitative | At least 5 specific impact stories published in the report. *Usually time needs to allow for these to materialize. Meaning might be expanded within 3 months after final event. | Qualifying anecdotes from surveys and conversations clearly demonstrating both impact and attribution to our intervention in alignment to the logic model |
Consistent Attendance and Participation | Maintain a core cohort of at least 20 âactivatedâ participants, who attend at least 1/3 of the events | Have the program manager track registered people, attendees during the sessions and engagement with surveys. |
Network development | 50%+ | % of âactivatedâ participants report that they have met their original relationship development target, because of the event series as measured by entry and exit surveys (Eg with investors, market makers, partners, employees. Activated means they have participated in over â of the available sessions). |
All of these metrics are meant to align with a Theory of Change and Logic Model ultimately demonstrating how we are driving Primary Outcomes such as Orbit and Stylus adoption, more protocols launching on Arbitrum, more token launches, more high quality sticky liquidity on Arbitrum One and Orbits.
Event Logistics
This will be a virtual-first event with in-person participation at major conferences our team is attending (eg. ETH Denver, EthCC). The Farstar team will handle all online logistics, including Zoom webinars, Miro boards, worksheets, and Gathertown coordination.
Format & Timeline
Hybrid Model:
1. ETH Denver: On-ground curation to identify & onboard protocols
2. Seven Virtual Clinics across 2â3 months. Each session ~2 hours, featuring expert presentation + interactive âlive coaching.â An example of a virtual clinic is âBuilding Effective Market Maker Relationshipsâ which includes:
- 30min Expert Panel: Leading market makers share their best practices and common pitfalls
- 60min Interactive Workshop: Participants break into small groups (2-3 teams) with experienced mentors to workshop their specific liquidity challenges
- 30min Community Solutions: Teams present their refined strategies, getting real-time feedback from peers and experts
- Post-Session: Teams implement learnings â Track measurable outcomes â Share success stories in follow-up sessions â Successful teams become future mentors
3. Unconference: Invite only for select protocols becoming part of the Arbitrum Growth Circle
- Breakout in pre-curated streams: Full day event with 3 to 5 tracks, 4 to 7 35-min sessions each, with 2 planning sessions, optimised so a participant can join for the full or half of the event.
- Participation of key experts
- Focus on pre-seeded âcommunity heroesâ: with them lead the knowledge sharing and Arbitrum expert guests being positioned as equal knowledge peers playing a supporting role
- Focus on relationship building: Specifically introducing builders with industry peers, rather than promising them direct collaboration with any one expert group.
Service Providers Required
No external service providers needed.
Support Required
The Arbitrum Growth Circles naturally align with the community engagement efforts from AVI Phase 1, allowing us to seed participation through referrals even without formal support from the DAO or ADPC. However, reaching a broader audienceâincluding DAO contributors who can share their expertiseâwill further strengthen the initiative. To achieve this, we will request marketing support from ADPC, amplification from AF through retweets and promotion in relevant Arbitrum Telegram groups.
Timeline
Provide a detailed execution timeline and key milestones assuming the proposal is approved.
Pre-launch Phase (Weeks 1-2)
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IRL Engagement & Onboarding
The Farstar team will use ETH Denver as a key touchpoint to connect, onboard, and mobilize relevant participants. Many meetings with relevant participants have already been scheduled through AVI. And the Farstar team is running office hours on the 1st of March on the Arbitrum booth in the main venues.Furthermore we will rally participants for an Arbitrum builder gathering around any event where there might be an overlap of attendance and our team is present (e.g. ETH Bucharest).
Most importantly, we will conclude in EthCC in Cannes where we expect a large presence. This is an opportunity to aid Arbitrum Growth Circle participants in mobilizing each other toward achieving shared goals.
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Session Development & Participant Curation
While AVI has provided a strong foundation through prior discussions with dozens of participants, additional outreach and effort will be required to engage new stakeholders and refine session topics to align with emerging interests. -
Speaker & Mentor Coordination
We will collaborate closely with speakers/mentors to align on session formats, securing speakers, and optimizing knowledge-sharing opportunities.
Launch Phase (Week 3)
- Twitter Space Kickoff: Weâll hold a Twitter space announcing the series and showcasing the purpose of the initiative, demonstrating empathy with the community and commitment on the side of Arbitrum to offer support and respond to emerging needs.
Clinic Series (Weeks 4-12)
- Conduct Series: The series will run bi-weekly, culminating in a final evaluation session to assess impact, gather feedback, and discuss next steps.
Post-Event Phase (Weeks 13-14)
- Post-Event Documentation & Impact Report: All remaining materials will be compiled and shared publicly on the Arbitrum Forum, alongside a detailed Impact Report summarizing key outcomes and insights.
Communication Plan
Pre-Event Communication
- Announcements: Posts on the Arbitrum Forum, Discord, and Telegram to build awareness.
- Participant Outreach: Direct engagement with protocol teams, developers, and key ecosystem members.
- Speaker Coordination: Private channels for logistics, pre-event briefings, and shared event materials.
During the Series
- Forum Updates (1-2 per mo): Session highlights, key takeaways, and upcoming topics.
- Session Summaries: Recaps posted on the forum and shared in Discord/Telegram.
- Engagement Tracking: Monitor participation, adjust formats, and encourage re-engagement as needed.
Post-Event Communication
- Impact Report: Participation data, key insights, and recommendations for future iterations.
- Community Feedback: Open to discuss and evaluate the response to the event.
- Resource Compilation: Public archive of session recordings, key takeaways, and additional learning materials.
Marketing Plan
Target Audience Outreach
Our primary focus is high-potential protocols that are relatively new to building in the Arbitrum ecosystem or are currently underserved. To reach them, we will:
- Targeted Outreach â Leverage a subset of the 60+ protocols and 25+ fund managers from the AVI market consultations, prioritizing those most relevant.
- Direct Engagement â Engage directly with protocols we have strong rapport with, ensuring they understand the eventâs benefits and alignment with their goals.
- Referral Network â Ask each participant to refer 2-3 others who could benefit, expanding reach organically and identifying existing communities to empower ambassadors.
- Participant Database â Utilize our 500+ participant longlist from AVI, including metadata on DAO and AF grant recipients, to identify relevant participants and seek introductions.
- Channel Activation â Tap into available channels from ADPC, AF, and DAO, along with possible engagement from X (Twitter), Arbitrum Discord, and community forums, without relying on them as primary outreach.
Content Strategy
Regular promotional content and participant success stories to maintain visibility and drive engagement. Updates will be shared via the Arbitrum Forum (structured updates), Twitter/X (broader reach), Discord (direct interaction), and additional relevant channels.
Alignment with Arbitrumâs Mission, Vision, and Purpose
The Arbitrum Growth Circle directly advances Arbitrumâs mission by:
- Ecosystem Development
- Accelerates builders transitioning onchain through peer learning
- Empowers builders to advance scalable applications
- Supports the growth of Orbit chains
- Product Excellence
- Promotes best practices in development
- Accelerates adoption of Stylus
- Improves technical knowledge sharing
- Community Strength
- Builds a more robust and connected ecosystem
- Develops community leadership
- Fosters collaboration among builders, prioritizing action over promotion.
Post-Event Impact Report
Our report will include:
- Executive Summary
- Detailed Metrics
- Attendance data
- KPIs
- Impact
- Interpretation of the KPIs and correlation with a Theory of Change / Logic Model
- Financial Analysis
- Value analysis
- Recommendations
- Future improvements
- Scaling opportunities
- Community feedback